The Problem of Evil Disproved by the Free Will Defense Essay

The Problem of Evil Disproved by the Free Will Defense The Problem of Evil states that because evil exists the existence of a tri-omni being, which we typically refer to as God, is impossible. This argument, if proved to be true, would refute the Cosmological Argument for God’s Existence. The Cosmological Argument states that not every being can be a dependent being without infinite regress (which is believed to be impossible), so there exists a tri-omni self dependent being known as God which initiated the dependency of the universe. The disproving of God and, thus, all theories proving the existence of God, would be disastrous to the philosophy of St. Thomas Aquinas and all people who believe in the existence of a†¦show more content†¦Some people known as Fideists believe in the existence of God based on faith alone. Believing in something based on faith alone by its nature does not require any evidence. Under Fideism it is acceptable for a person to believe that the moon is made of cheese, that Santa Claus exists, or that there are mermaids. It simply doesn’t make any sense. Fideism does not solve the Problem of Evil for the simple fact that it does not address it or philosophy and reason in general. Another possibility is that what appears to be evil to us actually has a divine reason which we cannot grasp. This is the belief held by Theists. Natural evil is evil caused not by humans but by our environment around us; this includes hurricanes, earthquakes, volcanoes, etc. This is considered a problem for the Free Will Defense because natural evil exists regardless of the existence of Free Will. The answer to this problem is that it is possible that the naturally evil events are caused by demons, thus absolving both humanity and God from any moral responsibility. Another possible answer is that at one point humans were able to avoid these natural evils through the use of psychic abilities and precognition; this theory speculates that these abilities were lost due to the fall from Eden. The Free Will Defense provides a solution to the Problem of Evil. It states that a world with free will and evil is better than a worldShow MoreRelatedRichard Swinburnes The Problem of Evil: Gods Existence2109 Words   |  9 PagesSwinburnes The Problem of Evil: Gods Existence Philosophers have looked for ways to explain Gods existence for centuries. One such argment that the believer must justify in order to maintain the possibility of Gods existence is the problem of evil. In his essay, The Problem of Evil, by Richard Swinburne, the author attempts to explain how evil can exist in a world created by an omniscient, omnipotent, omnibenevolent Being, namely God. Swinburne uses to free-will defense and says thatRead MoreSummary And Critique Of Bush s Arguments1437 Words   |  6 Pages† (32). In chapter three, the author points out the weaknesses in advancement worldview. The epistemological problem in advancement, which is based on biological evolution and considers the mind as a â€Å"merely biological product† (37), is the first and perhaps the foremost problem for particular this view. â€Å"If naturalism is a proper description of reality, man’s mind could not be truly free to look at biological facts objectively† (38). The author compares the traditional and modern theories of knowledgeRead MoreSummary Of Raymond Bonners Anatomy Of Injustice1546 Words   |  7 Pages For my second essay, I chose to critique Raymond Bonner’s Anatomy of Injustice. It was published in 2012 in the United States by Alfred A. Knopf, a division of Random House Inc. I thoroughly enjoyed this book. It goes into the profound problems with the Death Penalty in criminal justice. Such as incompetent lawyers, racial profiling, and wrongful convictions. In particular, the Case of Edward Lee Elmore. In January 1982, a white South Carolina widow named Dorothy Edwards was found deadRead MoreEssay on Believing in Gods Existence2053 Words   |  9 Pagesphilosophical proofs in arguing for the existence of God. In my paper I will briefly discuss different arguments that have been used to prove Gods existence. These are as follows: Cosmological; Teleological; Ontological; Religious Experience and Evil. These arguments are not always persuasive, but that probably says as much about us as it does about the arguments. People most often reject God for reasons other than logic. These arguments, however, do provide insights that, whileRead MoreLogical Reasoning189930 Words   |  760 PagesSacramento, CA 95819 USA ii iii Preface Copyright  © 2011-14 by Bradley H. Dowden This book Logical Reasoning by Bradley H. Dowden is licensed under a Creative Commons AttributionNonCommercial-NoDerivs 3.0 Unported License. That is, you are free to share, copy, distribute, store, and transmit all or any part of the work under the following conditions: (1) Attribution You must attribute the work in the manner specified by the author, namely by citing his name, the book title, and the relevantRead MoreConflict Management and Emotional Intelligence63003 Words   |  253 Pages                  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚               28   2.2.3          Conflict  management  strategies  and  methods                              41   2.2.4          Emotional  intelligence      2.3         Ã‚  Ã‚  Ã‚  Ã‚                  59         Research  problem  theory:  analytical,  theoretical  frameworks      and  related  research  issues                       Ã‚  Ã‚  Ã‚  Ã‚      72   2.3.1          Relationship  between  conflict  formation  and      VI emotional  intelligence                        Read MoreMarketing Mistakes and Successes175322 Words   |  702 PagesCarly DeCandia Alana Filipovich Jeof Vita Arthur Medina Allison Morris This book was set in 10/12 New Caledonia by Aptara ®, Inc. and printed and bound by Courier/Westford. The cover was printed by Courier/Westford. This book is printed on acid-free paper. Copyright  © 2009, 2006, 2004, 2001, 1998, 1995, 1992, 1989, 1986, 1981, 1976 John Wiley Sons, Inc. All rights reserved. No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or by any means

Essay on Religion and Public Policy - 2873 Words

The place of religion in the public square is a debateable topic. In essence, the dispute centers on the fundamental question: should religious beliefs be excluded from consideration of public policy? That is to say, if society strongly believes that the state should not adopt or implement religious positions, views or policies; to what extent should religious ideologies or concepts be used to publicly support or oppose governmental actions? Or perhaps do religious beliefs and public policy make too dangerous a mixture to even consider? In any vibrant culture, governmental decisions and actions are largely influenced by the public square. Policy-makers discuss, justify and support or oppose public issues in hopes of reaching a consensus†¦show more content†¦In support of my thesis, this argument will show that the exclusion of religion from public policy should be a neutral debate and no religion should be publicly endorsed over another (Guinn 3). Thus, more substantive i nterpretations addressing the Charter’s equality provisions are necessary in order to overlook the treatment of religious minorities. Section 2(a) states: To ensure that the government does not advantage some beliefs and disadvantage others. To ensure equal respect for all religious viewpoints, they argue that the government: (1) must respect an individual’s beliefs and the right to act in ways that are demanded by those beliefs; (2) may not impose the majority’s religious views on minority believers; and (3) may not exclude believers from public benefits for adhering to their beliefs.(Smithey 89). According to this mandate, the government cannot enforce any laws based strictly on a traditional view, nor can a law be repressed solely based on religion (Guinn 3). On a wider spectrum, with hundreds of established religions and thousands of their various sects around the world, it is evident that religious beliefs have been included in consideration of public policy (Dickinson and Dolmage 364). This results in clashes amongst differing religions. All religious beliefs have their accepted doctrine or system of belief that followers of the faith must accept without any questions asked. This, in turn, can lead to a great deal of intolerance inShow MoreRelatedReligious Prayer Within Public Schools1431 Words   |  6 Pages Religious prayer within public schools has been a heated debate for many years and ultimately has caught national attention. Overtime many court cases have challenge this issue. The Constitution itself is on the fence of religious prayer because of the First Amendm ent’s freedom of speech clause which prohibits the government’s involvement with the freedom of exercise of religion. The policy of religious prayer within Mississippi public schools is a state policy level. In the year of 2013, GovernorRead MoreIs Religion Become An Outdated Policy?1614 Words   |  7 Pages Religion is the guiding force of human morality and through many centuries it has shaped our perspective of the world and each other. While religion and faith have had a substantial impact on their communities in a spiritual way it has also helped to construct our modern society. The question is has religion become an outdated policy means, and has our society grown past the need for the moral compass that faith provides us? Today religion might be dividing us more than ever before, political partiesRead MoreThe Academic Responsibility Of The Classroom803 Words   |  4 Pagesenvironment that is respectable in terms of difference of opinion, That being said, faculty and staff of academic institutions across the United States should uphold â€Å"academic responsibility by submitting their knowledge and claims to rigorous and public review by peers who are experts in the subject matter under consideration; to ground their arguments in the best available evidence; and to work togethe r to foster the education of students†(Association of American Colleges, 2016). However, whileRead MoreThe Argument Of The First Amendment878 Words   |  4 PagesThe purpose of the First Amendment is to â€Å"ensure against government intrusions on personal freedoms such as freedom of religion, freedom of the press, free expression, freedom of association, and freedom of assembly (Michigan State University)†. So with the first amendment preventing against government intrusions on religion could a football coach at a public high school lead the players in prayer before a game? Well the answer is no, it is against the law for schools to sponsor or endorse speechRead MoreCall to Renewal Address: Barack Obama1246 Words   |  5 PagesIn his 2006 â€Å"Call to Renewal Address†, Barack Obama gives his thoughts on the role of religion in democracy through a response to earlier accusations of his un-Christianness during his 2004 Senate race against Alan Keyes. He ad dresses both his accuser, who suggested that Obamas views disrespect his faith as a Christian, and his liberal supporters, who urged him to ignore these statements because â€Å"a literalist reading of the Bible was folly† (2). In his speech, Obama recommends a middle ground betweenRead MoreA Literature Review of the Popular Opinion on Abortion1651 Words   |  7 Pagesthe influence of political elites on mass public opinion. Wilcox and Norrander trace this trend to the Supreme Courts decision in Webster, which granted state governments increased discretion in their ability to regulate the delivery of abortion services (Wilcox and Norrander, 2002, 383). The public became increasingly supportive of legalized abortion with certain limitations, such as the first tri-mester. Wilcox and Norrander concluded that the public, after learning of the Supreme Courts positionRead MoreSexuality As A Social Experience1249 Words   |  5 Pagessexuality has long been seen as a taboo. They think that talking or discussing sexuality is an ignominious thing. Under this atmosphere, the societies will recognize sexuality as a private matter, which cannot openly discuss and even mention in the public area. However, is sexuality as a â€Å"real† private matter?    Many people think that sexuality as a natural personal issue of life. However, all the participants of a society are learning what sexual behaviors are acceptable by the society through aRead MoreThe Lack of Separation of Church and State is an Attack on Americas Ideals1350 Words   |  6 Pagesyears later, our nation has yet to make this dream a reality. Government threatens the policy of separation of church and state in schools everyday. School sanctioned religiously based organizations, prayer in school, and President George W. Bushs faith based educational plans defy this American ideal. The governments support of religion in school is unconstitutional, unethical, and degrading. Originally, religion and education were integrated. Most schools based their curriculum on religious orientationRead MoreReligion And Politics : The Dwindling Of Secularism993 Words   |  4 Pages Religion and Politics: The Dwindling of Secularism Everyone has morals and beliefs that set a baseline for what they value. Values vary between individuals, but for many, religion is the root from where these values stem. While it is good to morally question, today personal religious affiliation is increasing in collective matters and actions, expressed in politics, protests, and biased beliefs. It is important to note that religion and politics are two different domains that should not intermingleRead MoreShould Prayer Be Allowed? School?1623 Words   |  7 Pagesmindset. According to the article religion in the Founding of American Republic, â€Å"the country’s first two presidents, George Washington and John Adams, we re firm believer said the importance of religion for the republican government. As citizens of Virginia and Massachusetts both were sympathetic to general religious taxes being paid by the citizens of their respective states to the churches of their choice (Religion And The Federal Government, Part 1 - Religion And The Founding Of The American

Marketing Strategies Of Mitsubishi Motors

Question: Discuss about the Marketing Strategies of Mitsubishi Motors. Answer: Introduction The purpose of this report is to demonstrate marketing strategies of Mitsubishi Motors. In this improving technological environment, automobile industry has a clear focus on the hybrid cars. The demand of hybrid car has increased over the past few years. Fuel efficiency has become the USP (Unique Selling Proposition) for the automobile manufacturers. A Hybrid car consists of two different engine for both electric and fuel. It helps to reduce fuel consumption at very low cost and therefore, the demand is increasing rapidly (Lei and Moon 2015). In this report, the chosen organization is Mitsubishi Motors and the selected hybrid car is Outlander PHEV. Company and product Background Mitsubishi Motors is a Japanese automaker founded in 1917. As of 2016, the company is the sixteenth largest car manufacturer in world market. The company manufactures three types of products such as commercial vehicles, automobiles and economy cars (Mitsubishi-cars.co.uk 2016). Outlander PHEV is a newly designed hybrid car of Mitsubishi Motors, which has a range of features. The Plug-in Hybrid technology helps to switch between electric engine and fuel engine. It makes the car most energy and fuel-efficient in the global market. Target market, Segment and Positioning of the company Market Segmentation In order to segment the market for Outlander PHEV, Mitsubishi Motors has adopted three different segmentation strategies. The segmentation strategies are Geographic Segmentation, Demographic Segmentation and Psychological segmentation. Following are the discussion regarding how the company has segmented the target market for the hybrid car. Segmentation Strategies Discussion Geographic Segmentation Here, the company has selected different countries like United States, Australia and Japan. In these countries, the demand of hybrid car is rapidly increasing (Gonzlez, Crcaba and Ventura 2015). People are searching for the most fuel-efficient vehicle in order to reduce transportation cost. Moreover, the company has adopted this segmentation strategy in order to fulfill needs and demands of the specific countries. Demographic Segmentation In order to segregate the consumers based on demographic segmentation, the company has considered age, generation and income level of the consumers. Psychological segmentation This segmentation strategy helps the company to segregate the consumers based on their lifestyle. Here, the company has identified consumers perception regarding hybrid cars (Rusich and Danielis 2015). Hybrid cars like Outlander PHEV have a range of feature, which provides high comfort to the consumers. Target Market Mitsubishi Motors has implemented an efficient target market strategy for the newly designed product called Outlander PHEV. The company has targeted the consumers based on the segmentation strategies. Following are the target market of Outlander PHEV. The company has targeted people aged between 25 and 60 The company has targeted people from middle (AU $499) and high-income (AU $1098) background The company has targeted tech savvy people of the target market The company has targeted people who lead luxury lifestyle Positioning Figure 1: Positioning Map of Mitsubishi Motors (Source: Gonzlez, Crcaba and Ventura 2015) In figure 1, the positioning map of Mitsubishi Motors has been provided in relation with three major competitors of the company such as Nissan Motor Co, Ltd, Honda Motor Company Limited and Toyota Motor Corporation. The positioning map shows that Mitsubishi manufactures high quality products at lowest cost in the market (Chatterjee 2015). Therefore, the company has influenced product value and consumers perception successfully. The hybrid cars of Mitsubishi Motors are specially designed to reduce energy consumption. Apart from that, the company has incorporates a set of features in order to make the product innovative. Therefore, the product is not only increasing consumers value by cost and quality. It also has innovative features, which helps the company to attract consumers in competitive market. Micro and Macro environmental forces A set of micro and macro environmental forces affects business growth of Mitsubishi Motors and its newly designed product Outlander PHEV. In order to analyze the internal and external market forces, two management tools have been utilized in this section such as SWOT analysis tool and PEST analysis tool (Thorelli 2015). It would help to gain a better understanding regarding the market forces as well as the internal forces that affects business of the company. SWOT Strengths Outlander PHEV is an eco-friendly product, which reduce less carbon The product is less expensive, which fits within peoples budget Weaknesses Product quality is low in contrast with competitors The company should keep producing hybrid vehicles in order to increase customer retention (Whyte and Lohmann 2015). Mitsubishi does not have efficient training program for the labour, which affects product quality negatively Opportunity Mitsubishi has a good brand image and reputation in global market, which may help the company to increase customer retention (Bungsche 2015). The company can launce new models of hybrid cars in order to influence buying behaviour of consumers Threats The market competition in South Korea, Eastern Europe and China is rapidly increasing (Benmelech, Meisenzahl and Ramcharan 2016). Unfavourable economic condition of US market is a major threat for the company PESTLE analysis Political In order to conduct sustainable business in global market, Mitsubishi Motors needs to comply with legal policies and procedures of the targeted countries (Gaubinger et al. 2015). For example, government of Japan has taken an initiative to limit the number of vehicle. It has affected sales figure of Mitsubishi Motors negatively. Economic Low economic condition of the targeted countries may affect sales figure of the company. Outlander PHEV is the most cost and fuel-efficient product of the company, which is especially designed for low energy usage (Yamashita et al. 2015). Therefore, the company would be able to influence consumers buying behavior positively, even during economic downfall. Social Outlander PHEV can be modified as per consumers needs and demands. Nowadays, consumers are searching for energy efficient vehicles (Kitanaka et al. 2015). Therefore, it would be beneficial for the company to manufacture new models of hybrid cars in global market. Technological In order to comply with legal policies, automobile industry needs to provide the minimum safety features to their cars (Hatanaka 2015). Therefore, Mitsubishi Motors should pay close attention to the technological innovation as well as security of the products. Legal Mitsubishi Motors should comply with the legal policies of the targeted countries in order to conduct sustainable business. This particular external force is not controllable by the company (Fujita et al. 2015). Therefore, it is highly important to avoid non-compliance of the legal framework. Environmental Mitsubishi Motors should comply with the environmental policies in order to conduct sustainable business. Therefore, the company has a range of hybrid products (Zhao et al. 2015). It helps the company to reduce carbon footprint in an efficient manner. Consumers perception about Outlander PHEV using Black Box model Figure 2: Black Box Model (Source: Noor, Azila and Teoh 2015) Black Box model of consumers behaviour helps to define consumers perception regarding a particular brand or company. Here, consumers perception regarding Outlander PHEV has been evaluated. This model suggests that there are two parameters such as environmental factors and buyers Black Box. In environmental factor, there are two factors such as marketing stimuli and environmental stimuli (Rodemann et al. 2015). On the other hand, buyers black box consists of three factors such as buyers characteristics, decision process and buyers response. Based on the above-mentioned factors following is the consumers perception regarding Outlander PHEV. The company has maintained quality while manufacturing Outlander PHEV. Apart from that, the product price is moderate, which influences buying behavior of the consumers positively. The product has the ability of reduce fuel or energy consumption. People in global market are concern about fuel efficiency and therefore, it has been noted that demand of hybrid cars is very high (Denk, Bakran and Schafferhans 2016). When it comes to the environmental stimuli, the product has the ability to reduce carbon footprint of the society. The company has incorporated innovative technologies in order to improve the product quality. The company has also provided security features in order to comply with the legal policies imposed by government. Consumers of automobile industry are searching for product with high fuel efficiency (Shukor et al. 2015). Here, Outlander PHEV has duel engine technology for both fuel and electric consumption. It helps the company to attract consumers towards the brand. Con sumers follow a six step decision-making process before making the final purchase decision. The first step is problem or need recognition, where consumers identify their needs. In this rapidly changing market environment, consumers need hybrid cars due to its fuel-efficiency feature (Dagci, Peng and Grizzle 2015). After identifying the need, consumers conduct a market research. Here, consumers found Outlander PHEV to be the most valuable purchase due to its low price and high quality. As innovative features of the product satisfy the consumers at the early stage, there is no need of alternative evaluation. The reason behind why consumers choose Outlander PHEV is its high quality built and extraordinary features. Discussing Marketing Mix In order to increase sales value of Outlander PHEV, the company has implemented an efficient marketing mix. The marketing mix can be evaluated by using the 7Ps marketing mix model, which consists seven marketing elements such as product, price, promotion, place, physical evidence, people and process. In order to gain competitive advantages, the company has adopted efficient product and pricing strategies. The USP of the product is high fuel efficiency, which helps the company to build strong brand image in global market. Following is the brief discussion of the marketing mix that Mitsubishi has implemented for Outlander PHEV. Price Mitsubishi Motors has implemented a low pricing strategy for Outlander PHEV in order to attract the middle class consumers from the target market (Kaushik and Pandey 2015). Low pricing strategy helps to increase the product value, which directly influence consumers; buying behavior positively. Product Nowadays, consumers are searching for fuel-efficient cars. Therefore, Mitsubishi Motors has provided innovative features. The company has included two different engines for both fuel and electric consumption (Lei and Moon 2015). Outlander PHEV has a 2-litter petrol tank, which can switch in between as per the requirements (Gonzlez, Crcaba and Ventura 2015). Apart from that, the product has a range of security features that helps to increase product value in an effective manner. Promotion Mitsubishi Motors provides promotional offers in order to attract consumers from competitive market. The company use to attend sport events and other social events in order to conduct product promotion (Rusich and Danielis 2015). Apart from that, the company provides special discounts during festive session in order to increase product sales. Place Mitsubishi Motors has a wide range of dealers in global market, which helps the company to distribute products. Consumers have to visit show room of Mitsubishi in order to purchase the products (Chatterjee 2015). Physical Evidence Mitsubishi Motors provide physical evidences as per governments guideline. Here, the company provides all necessary documents to the consumers in order to share product details (Thorelli 2015). It helps the company to maintain transparency with the consumers. People Mitsubishi Motors has an efficient workforce who is able to address consumers quarries. Apart from that, the sales persons of the company have adequate product knowledge, which helps to communicate with the consumers efficiently (Whyte and Lohmann 2015). Process In order to improve customer service, the company has implemented efficient training process for the employees. It helps the company to improve consumers experience during visiting the stores in global market. Recommendations In order to increase sales of Outlander PHEV, Mitsubishi Motors should consider some internal organizational processes. Here, the company should improve the product quality, advertisement strategy, promotional strategy and the company should introduce new models of hybrid cars in global market. Following are the recommendations that Mitsubishi Motors should consider in order to gain competitive advantages. Improving product quality: The market is highly competitive and therefore, Mitsubishi Motors should pay close attention to the product quality as well as products features. Therefore, the company should purchase the raw materials from reputed automobile suppliers in global market. Apart from that, the company should adopt just in time ordering approach in order to improve product quality. This strategy would help to ensure that the raw materials are not being damaged. The external market analysis emphasizes that competitors are manufacturing high quality products than Mitsubishi. Therefore, the company should improve the quality of some specific raw materials such as steel, rubber and fuel. Advertisement strategy: In order to gain competitive advantage, the company should conduct online advertisement. Nowadays, this is the globally acknowledge advertisement strategy, which helps companies to reach to the targeted consumers within short time period. Here, Mitsubishi Motors should conduct social media advertisement in order to increase product awareness among the target market. The company should develop video and banner advertisement for its social media campaigns. In case of video advertisement campaign, the company should consider the bandwidth speed of the targeted country. Therefore, Mitsubishi Motors should reduce the file size in order to attract visitors rapidly. On the other hand, banner advertisement would help the company to deliver product information to the targeted market in an efficient manner. Promotional strategy: The Company should provide more promotional offers in order to gain competitive advantages. Here, Mitsubishi Motors should increase discount percentage in order to attract the consumers. Apart from that, the company should provide free car accessories in order to increase product values. Car accessories like car cover, seat cover and cleaning accessories in order to attract consumers. The company should communicate with the consumers through social media platform in order to increase awareness about the promotional offers. New hybrid car models: In order to gain competitive advantages, Mitsubishi Motors should introduce new hybrid cars in global market. The company is currently has a minimum range of hybrid products. On the other hand, the demand of hybrid product has increased in global market rapidly. Therefore, the company should introduce new models with improved technologies in order to retain new and existing consumers in global market. The company should adopt innovative security features in order to upgrade the models of hybrid cars. It would help the consumers to satisfy the changing needs and demand of the consumers. Conclusion While concluding, it can be said that Mitsubishi Motors has introduced Outlander PHEV, which is a hybrid car with duel engine technology. The car has the ability to switch within the engine as per requirements. In order to promote the product in global market, the company has adopted efficient advertisement strategy. The USP of the product is its fuel and energy efficiency, which influences consumers buying behavior in an effective manner. This report shows the external and internal market forces that may affect business growth of the company. In order to conduct sustainable business in global market, the company should introduce innovative technologies. It would further help the company to increase security features of the products. Reference list Benmelech, E., Meisenzahl, R.R. and Ramcharan, R., 2016.The Real Effects of Liquidity During the Financial Crisis: Evidence from Automobiles(No. w22148). National Bureau of Economic Research Bungsche, H., 2015. Japans Automobile Market in Troubled Times. InGlobal Automobile Demand(pp. 151-178). Palgrave Macmillan UK Chatterjee, A., 2015. A study of consumer behaviour towards premium passenger car segment in Uttar Pradesh in post liberalization era a case study of Kaval Towns Dagci, O.H., Peng, H. and Grizzle, J.W., 2015. Power-Split Hybrid Electric Powertrain Design with Two Planetary Gearsets for Light-Duty Truck Applications.IFAC-PapersOnLine,48(15), pp.8-15 Denk, M., Bakran, M.M. and Schafferhans, S., 2016. Case Sensitive Condition Monitoring of an IGBT Inverter in a Hybrid Car.ETG-Fachbericht-CIPS 2016 Fujita, M., Takeshima, Y. and Yamada, M., Mitsubishi Electic Corporation, 2015.ELECTRIC MOTOR DRIVING DEVICE. U.S. Patent 20,150,333,667 Gaubinger, K., Rabl, M., Swan, S. and Werani, T., 2015. Product Concept. InInnovation and Product Management(pp. 135-173). Springer Berlin Heidelberg Gonzlez, E., Crcaba, A. and Ventura, J., 2015. How car dealers adjust prices to reach the product efficiency frontier in the Spanish automobile market.omega,51, pp.38-48 Hatanaka, K., Mitsubishi Electric Corporation, 2015.Propulsion control apparatus for electric motor car. U.S. Patent 9,145,060 Kaushik, T. and Pandey, N., 2015. Development and Use of Parallel Hybrid Electric Vehicle Model with Suitable Modifications and Break-even Analysis.Int J Sci Res,4, pp.1281-1284 Kitanaka, H., Takeoka, T. and Hatanaka, K., Mitsubishi Electric Corporation, 2015.Propulsion control apparatus for electric motor car. U.S. Patent 9,221,346 Lei, N. and Moon, S.K., 2015. A Decision Support System for market-driven product positioning and design.Decision Support Systems,69, pp.82-91 Mitsubishi-cars.co.uk. 2016. Explore the Outlander | Hybrid Electric SUVs | Mitsubishi Motors UK. [online] Available at: https://www.mitsubishi-cars.co.uk/outlander/explore-phev.aspx [Accessed 15 Sep. 2016] Noor, M., Azila, N. and Teoh, C.W., 2015. Assessing consumers purchase intention: A hybrid car study in Malaysia Rodemann, T., Narukawa, K., Fischer, M. and Awada, M., 2015, April. Many-objective optimization of a hybrid car controller. InEuropean Conference on the Applications of Evolutionary Computation(pp. 593-603). Springer International Publishing Rusich, A. and Danielis, R., 2015. The private and social cost of the electric car: a comparison between models of different car market segments Shukor, M.S., Sulaiman, Z., Thoo, A.C. and Zakuan, N., 2015. The effect of emotional versus rational appeal in advertising on Malaysian consumers purchase intention of hybrid car.Applied Mechanics and Materials Thorelli, I.M., 2015. Aggressive Marketing and Revitalizing the Corporation: Increasing US Competitiveness. InProceedings of the 1987 Academy of Marketing Science (AMS) Annual Conference(pp. 181-185). Springer International Publishing Whyte, R. and Lohmann, G., 2015. The carrier-within-a-carrier strategy: An analysis of Jetstar.Journal of Air Transport Management,42, pp.141-148 Yamashita, Y., Kato, S., Yamasaki, H., Yokozutsumi, R. and Okada, Y., Mitsubishi Electric Corporation, 2015.CONTROL DEVICE FOR ELECTRIC CAR. U.S. Patent 20,150,194,918 Zhao, Z.G., Chen, H.J., Yang, Y.Y. and He, L., 2015. Torque coordinating robust control of shifting process for dry dual clutch transmission equipped in a hybrid car.Vehicle System Dynamics,53(9), pp.1269-1295.